Revista de Economia e Sociologia Rural
Revista de Economia e Sociologia Rural
Original Article

Smart concept in rural tourism: a comparison between two phases (2016-2019)

Conceito inteligente em turismo rural: uma comparação entre dois períodos (2016-2019)

Francisco Javier De la Ballina Ballina

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Abstract: Smart Tourism is the main component of current destinations, however, there are severe difficulties for its application in small destinations. This problem is essential in the case of rural tourism. Taramundi is one of the most important rural destinations in Spain. There are two surveys about tourists conducted in 2016 and 2019. These surveys are about obtaining data on changes in the behavior of tourists in the dynamic field of mobile technologies. The results indicated the importance of the smartphone for rural tourism, the temporary growth in the use of its tourist utilities, and most importantly, the technological applications that improve the enjoyment stay. The rural tourist does not abandon the use of pre- and post-travel regarding Information and Communication Technologies (ICTs), but the interest in Tics during travel increases significantly. Specifically, the App of Destiny is the central element of smart rural tourism, seeing that it should focus on the increase of new technographic utilities for tourists. In the perspective of Gretzel (2018), the application of the concept of Smart Tourist Destination is impossible in rural areas. However, with a specialization approach, rural destinations must work towards the goal of “smartification.”


rural tourism, destinations, ICTs, Smart, App


Resumo: O Turismo Inteligente é o principal componente dos destinos atuais, mas existem sérias dificuldades para sua aplicação em pequenos destinos, sobretudo no caso do turismo rural. Taramundi é um dos destinos rurais mais importantes da Espanha. Existem dois inquéritos sobre turistas realizados nessa localidade em 2016 e 2019. Esta pesquisa visa obter dados sobre as mudanças no comportamento dos turistas no domínio dinâmico das tecnologias móveis. Os resultados indicam a importância do smartphone para o turismo rural, o crescimento temporário da utilização dos seus utilitários turísticos e, principalmente, as aplicações tecnológicas, que melhoram a fruição da estadia. O turista rural não abandona o uso das tecnologias da informação e comunicação (TICs) pré e pós-viagem, mas o interesse pelas TICs durante a viagem aumenta significativamente. Especificamente, o App of Destiny é o elemento central do turismo rural inteligente, pois ele deve se concentrar no aumento de novas utilidades tecnológicas para os turistas. Na perspectiva de Gretzel (2018), a aplicação do conceito de Destino Turístico Inteligente é impossível no meio rural. No entanto, com uma abordagem de especialização, os destinos rurais devem trabalhar objetivando a “smartification”.


turismo rural, destinos, TICs, Smart, App


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